Glenn Beck is apparently feeling the same kind of “the lies are just getting too easy” boredom that I speculated about Limbaugh experiencing in the past, and appears to be trying to one-up El Rushbo by explicitly stating that he plays a character on TV.
I doubt many of his fans read Forbes, so either way as long as Fox itself doesn’t report on this it’s not like it’ll make a difference. It isn’t as though a Glenn Beck viewer is going to believe anything reported by any of those “other” news outlets anyway.
With a deadpan, Beck insists that he is not political: “I could give a flying crap about the political process.” Making money, on the other hand, is to be taken very seriously, and controversy is its own coinage. “We’re an entertainment company,” Beck says. He has managed to monetize virtually everything that comes out of his mouth.